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Management & Board of Directors

David Kerbel

David Kerbel

CEO & Director

David Kerbel

CEO & Director

David Kerbel is CEO of Rritual and has over 30 years of senior experience in retail, brokerage, and the CPG industries. He has cultivated strong relationships with some industry leaders, including Walmart, Costco, Kroger, Walgreens, CVS, 7-11, Safeway, Publix, Sprouts, and more. As Senior Vice President of Celsius Holdings (CELH), in addition to assisting the company's listing on the Nasdaq, the following are key milestones achieved:

  • Grew sales from $400K USD to multimillion in retail sales
  • Developed nationwide representation with CROSSMARK
  • Negotiated and achieved nationwide distribution at 7-11 retail outlets (corporate and franchise)
  • Delivered new distribution with Roundy’s within the first week of employment.
  • Within the first six months of employment established distribution at Ralph’s, C&S, Costco, BJ’s Wholesale, CVS, Walgreens, Walmart, Rite Aid, Target, Duane Reade and Stop & Shop
  • Total new distribution from direct efforts led to $36M USD in incremental sales in 2010
  • Managed and implemented improvement procedures for distribution and forecasting leading to 10% reduction in operating expenses
Warren Spence

Warren Spence

Director

Warren Spence

Director

Warren Spence is the COO and Director for Rritual. He has over 25 years in the food and beverage industry. His roles within the industry have included senior positions with brands like Red Bull and Olivieri. His specialization is in supply chain and operations systems. He was appointed Head of Supply Chain for Nude Beverages in 2019.

Stacey Gillespie

Stacey Gillespie

Chief Innovation Officer

Stacey Gillespie

Chief Innovation Officer

Stacey Gillespie is CIO and Director of Formulations. She has over 25 years of leadership in the brand and product strategies used by wellness companies. She has used her expertise in companies such as Aura Cacia, MegaFood, and Gaia Herbs. She is the creator of multiple consumer health products that are award-winning.

Sarton Molnar-Fenton

Sarton Molnar-Fenton

VP Sales USA

Sarton Molnar-Fenton

VP Sales USA

Sarton Molnar-Fenton is Vice President of Sales-USA. She started her career with Vitamin Water with other large companies under her belt, including Danone, as a District Manager. She worked with Nestle on their Tribe Hummus brand. She was an integral part of relaunching, gaining category share, and working on partnerships with companies like Trader Joes. She also helped with launching the Hydralyte brand in the United States.

Matt Humphreys

Matt Humphreys

E-Commerce Advisor

Matt Humphreys

E-Commerce Advisor

Matt has 20 years experience working in the digital space, and brings a plethora of first-hand, award-winning successes to the table in his role as CXO at Diff Agency. Matt also leads the UX Design Program at George Brown College in Toronto and lead the design of Canada’s first legal recreational Cannabis website.

Jessica Malach

Jessica Malach

VP Corporate Development

Jessica Malach

VP Corporate Development

15+ years leading growth strategies in the natural CPG sector in USA & Canada. Senior roles with Vega Marketing Team prior to $550M USD exit and Pinto Product Data & Personalization technology provider to USA retailers like Whole Foods, Kroger & Social Nature. Keynote speaker on consumer trends with CHFA; featured in Natural Foods Merchandiser, Whole Foods Magazine, Food in Canada, Strategy, Nosh/BevNET, & the Health & Wellness Retailer.

Peter Palarchio

Peter Palarchio

Director of Marketing

Peter Palarchio

Director of Marketing

Peter is a highly regarded brand specialist with over 10 years of marketing management experience and unforgettable live experiences. His career has spanned two respected agencies, television, broadcast and global hospitality companies - creating flagship destinations and events frequented by the city’s most respected and famous guests.

David Lubotta

David Lubotta

Chairman

David Lubotta

Chairman

20+ years of successful entrepreneurial, corporate finance, innovation, and leadership experience. He is a partner at Merida Capital Partners, a leading Cannabis private equity group with 42 companies in its portfolio.

Cassie Scowcroft

Cassie Scowcroft

Creative Director

Cassie Scowcroft

Creative Director

15+ years working with international clients such as Cadillac, Molson, Telus, Mastercard, Kelloggs. An award-winning designer and art director, Scowcroft applies her wide-ranging skills across print, digital, packaging, experiential, and product, creating unique and clever designs rooted in function and beauty.

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