Rritual recognized as a Winner at ECRM's Whole Body & Mind Wellness Program
October 29, 2020
Rritual’s mushroom adaptogens emerge as an industry favorite among leading consumer retailers and e-tailers in the Whole Body & Mind Wellness category
VANCOUVER, BC, Oct. 29, 2020 -- Rritual, a premium brand in the emerging functional mushroom market, announced today that its Reishi adaptogen elixir placed second within the Whole Body & Mind Wellness category at the annual ERCM Buyer’s Choice Awards.
Rritual was selected among dozens of consumer brands in the wellness space by leading retail buyers, including CVS, Vitamin Shoppe, Amazon, Rite Aid and other national outlets. During this year’s virtual event, retailers cited Rritual’s inviting and attractive packaging, as well as the brand’s expanding market share in the increasingly popular functional mushrooms category, as their primary reasons for selecting the brand for the award.
Retail buyers at the event virtually casted their votes based on product packaging and innovation. This year’s ERCM Buyer’s Choice winners reflected the rising demand for products that help relax both the body and mind in this particularly stressful year.
“Rritual’s performance at the ERCM Buyer's Choice Awards was not only a vote of confidence for the long-term potential of our product line but also a clear indication that there is strong demand for high-quality and accessible mushroom products among mainstream consumers and retailers alike,” said David Kerbel, CEO of Rritual. “Our team looks forward to continue building valuable relationships in the retail space and is thrilled to showcase the benefits of plant-based therapies to new audiences.”
Earlier this year, Rritual announced its forthcoming line of easy-to-mix adaptogenic elixirs formulated to optimize physical and mental function. The brand’s three product offerings, including Reishi Relax, Chaga Immune and Lion's Mane Focus, contain beneficial bioactive compounds and metabolites that can be easily incorporated in a daily wellness routine.
Retailers and consumers can learn more about Rritual’s ERCM award in this month’s Drug Store News profile.
Launched in 2020, Rritual is guided by a single purpose: to help each and everyone meet the demands of modern life with style and ease through mushroom adaptogens. Rritual makes premium plant-based elixir products in small batches featuring mindfully-selected medicinal mushrooms and adaptogenic herbs. To help support and achieve an optimal need-state, Rritual offers a range of products to fit every lifestyle. Rritual produces simple mushroom adaptogen products with limited, yet very purposeful and organic ingredients. Most of all, Rritual wants to help people adapt to the strain of modern life and prove that mushrooms truly are the world's greatest superfoods. You can learn more about Rritual by visiting www.wearerritual.com or find them on Twitter, Instagram, LinkedIn, and Facebook.
ECRM brings efficiencies and effectiveness to the buying and selling process by propelling connections between buyers and suppliers through key programs that utilize digital and face-to-face platforms. With 25 years of experience, ECRM’s programs promote relationships, forward thinking insights along with process efficiencies. ECRM works with companies around the world in a variety of different categories including; grocery, general merchandise, health & beauty care, pharmacy & medical markets and foodservice. Learn more at http://ecrm.marketgate.com.